2026 Sales & Marketing Council Breakfast: The Art of Downlighting by Visual Comfort and Co.

Description

Join Greg Smith from Visual Comfort & Co. a Ferguson Home Partner as he leads us beyond basic illumination and discover how truly great lighting transforms a home. In this engaging, design-forward training, we’ll explore the art and strategy of architectural downlighting—shifting from simply “lighting a space” to creating intentional, layered environments that enhance how a home looks and feels. 

You’ll learn when and where to use (and avoid) can lighting, how thoughtful placement can elevate design, and why less can often be more. Through real-world insights and eye-opening examples, we’ll challenge the habit of over-lighting and replace it with a more refined, purpose-driven approach. 

We’ll also spotlight the latest innovations from Visual Comfort & Co., giving you a closer look at cutting-edge solutions in downlighting. 

Whether you're new to lighting design or looking to sharpen your eye, this session will change the way you think about lighting—forever.

Breakfast Presented by

Sales & Marketing Council Sponsored by